Data Analysis
Python, SQL, Advanced Excel, Pivot tables, Trend analysis, and Performance metrics.
Welcome!
Hi, I'm Alex.
I translate business needs into insights and solutions that drive real impact.
I’m a Business Analyst who enjoys solving problems and improving the way teams and businesses work. I’m passionate about using data, process improvement, and AI-driven solutions to create real value for organizations and their customers.
View My Resume
Skills
Business Analysis
Requirements gathering, Stakeholder analysis, Process mapping, Gap analysis, and User stories.
Finance
Financial analysis, Forecasting, ROI analysis, and Variance analysis.
Digital Marketing
Search engine optimization, Content creation, Google Ads, KPI tracking, and Market research.
Artificial Intelligence
Agentic AI, Prompt engineering, Automated reporting and Workflow automation.
About Me
AI Enthusiast. Avid Coder. Workaholic.
"Very little is needed to make a happy life, it is all within yourself in your way of thinking." - Marcus Aurelius
Lets TalkA Childhood Habit I Never Outgrew
Building Lego
Favourite Sport
F1
Favourite Movie
Star Wars II
Favourite Artist
Morgan Wallen
2 Truths And A Lie
- 1.MY FAVOURITE DRINK IS AN OLD FASHIONED.
- 2.I AM TERRIBLE AT MARIO KART.
- 3.I'VE JUMPED OUT OF A PLANE.
Experience
Founder
- Analyzed client websites, lead generation systems, and workflow automation to identify improvement opportunities.
- Implemented AI-assisted solutions including chatbots, automated lead capture, and follow-up workflows to improve operational efficiency and customer response times.
- Produced and directed 50+ short-form videos, executed social media strategies, and leveraged KPI analysis to optimize content performance, increasing engagement, reach, and customer interest.
Marketing Intern
- Increased online inquiries by 142% within four months through targeted campaigns and high-conversion landing page improvements.
- Managed and optimized a $60,000 marketing budget, helping reduce cost per lead through performance analysis and spend reallocation.
- Supported digital campaign execution, local lead generation, and ongoing website performance improvements.
Research Assistant
- Conducted quantitative and qualitative analysis for research involving international business and consumer behavior.
- Produced research summaries, analytical reports, and presentations that translated findings into clear business insights.
- Contributed to academic writing and evidence-based business analysis.
Civil Engineering Intern
- Coordinated with project managers across multiple phases to help keep deliverables on schedule.
- Supported documentation, record organization, and technical workflow tasks across active projects.
- Built early experience in structured execution, technical environments, and cross-team coordination.
Selected Projects
Roameo
A social discovery application built to help people form real-world connections through shared experiences, local exploration, and meaningful in-person interaction.
Visit SiteSentry
An AI-powered situational awareness application that integrates with Meta smart glasses to process visual inputs, detect potential threats in the user’s environment, and deliver real-time safety alerts to improve personal security and awareness.
Sales Agent
A Python-based AI outreach bot that researches prospects, identifies business pain points, and drafts personalized cold emails for local business outreach, significantly reducing manual prospecting time.
Visit SiteEducation & Certifications
Bachelor of Commerce
Global Management
Toronto Metropolitan University
Toronto, Canada • 2020 - 2025
Academic Exchange
Digital Marketing
Institut Quimic de Sarria
Barcelona, Spain • 2025
College Diploma
Civil Engineering Technology
Durham College
Whitby, Canada • 2018 - 2019
DMZ Embark Workshop
Toronto Metropolitan University
Toronto, Canada • 2026
Languages
English: Native
French: A2
Spanish: B1
Greek: A1
Languages
English: Native
French: A2
Spanish: B1
Greek: A1
Contact
Let's build something interesting.
Whether it's about AI, digital marketing, a startup idea, or a new role, I'm looking forward to hearing about it!