Key Achievements
- Managed multi-platform social media content using Hootsuite, increasing average post engagement by 34% through data-driven scheduling and content optimization.
- Built and scaled a digital content ecosystem, generating 1.2M+ impressions across organic and paid channels.
- Coordinated partnerships with 19 student associations and micro-influencers across Europe, expanding brand visibility and cross-channel reach.
Skills
Conversion Rate Optimization
KPI Analysis
Influencer Marketing
Key Achievements
- Increased online inquiries by 142% within four months by launching targeted digital ad campaigns and optimizing high-conversion landing pages.
- Managed and optimized a $60,000 marketing budget, reducing cost-per-lead by 23% through performance analysis and spend reallocation.
- Negotiated service agreements with property managers, generating $45,000 in new annual revenue through expanded commercial partnerships.
Skills
Python Automation
Landing Page Optimization
Cost-Per-Lead Analysis
Key Achievements
- Conducted quantitative and qualitative data analysis for faculty-led research on global business trends and consumer behavior.
- Authored three research summaries and contributed to drafting a peer-reviewed academic paper.
- Produced analytical reports and presentations translating complex datasets into clear, evidence-based insights.
Skills
Quantitative Analysis
Data Interpretation
Statistical Reasoning
